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I design product foundations
for complex operations,
where mistakes cascade.

I design product foundations for complex operations
where mistakes cascade.

Senior Product Designer at Locus shaping platform design foundations.
10 years designing for logistics, payments, and delivery operations.

Senior Product Designer at Locus
shaping platform design foundations.
10 years designing for logistics,
payments, and delivery operations.

Brands I have worked with:

Product Impact

4.5x

Faster task completion for operations teams managing thousands of deliveries daily

for Locus

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27%

Fewer payment-related support tickets for D2C brands during peak UPI traffic

for Bureau

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Selected Work

Blaze Checkout

Redesigned the payment uncertainty experience for UPI transactions where success and confirmation arrived asynchronously, causing user drop-offs and support load.

Impact:

27% fewer

payment-related support tickets

Consumer Fintech

Payments

Blaze Checkout

Redesigned the payment uncertainty experience for UPI transactions where success and confirmation arrived asynchronously, causing user drop-offs and support load.

Impact:

27% fewer

payment-related support tickets

Consumer Fintech

Payments

Detail Page Framework

Built a schema-driven detail page framework that gave structure to entity data and reduced cognitive load for operations teams making time-critical decisions.

Impact:

4.5x faster

task completion

14 entities

adopted the framework

Platform Design

Logistics

Detail Page Framework

Built a schema-driven detail page framework that gave structure to entity data and reduced cognitive load for operations teams making time-critical decisions.

Impact:

4.5x faster

task completion

14 entities

adopted the framework

Platform Design

Logistics

Archives

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